Master’s Programme in Applied Methods of Social Analysis of Markets
Master’s Programme in Applied Methods of Social Analysis of Markets
The program was established in 2005 and aimed at equipping students with knowledge and skills for analysis of consumer markets. Students are encouraged to combine the theoretical knowledge in the fields of economic theory and economic sociology with the latest methods of sociological data analysis and the practical skills of marketing research.
Theoretical, methodological and applied courses offered for students engaged in the program allow them to choose between academic careers and employment in marketing research.
The ‘Applied Methods of Social Analysis of Markets’ program stands out in its determination to provide students with deep understanding of social basis of contemporary consumer markets.
The program consists of four main blocks of courses.
- The first block is related to the economic and sociological theory of markets. Its core course is a theoretical introductory course ‘Sociology of markets’. It is followed by courses on consumer behavior and entrepreneurship. Several more courses on labor markets and consumer markets are offered.
- The second block of disciplines helps students to develop their data analysis skills. There is a variety of courses on collection of quantitative and qualitative data as well as on methods of measurement and data analysis.
- The third block includes the economic disciplines designed for sociologists. Such courses as ‘Economic analysis of contemporary markets’, ‘Economics of labor and industrial relations’, ‘Financial Markets’ are aimed at broadening the scope of exposure to economic knowledge.
- The fourth unit is an applied one with the focus on the techniques of marketing research related to consumer behavior, advertising and branding.
The program is a result of collaboration of the faculty from two fields within the Department of Sociology: Economic Sociology and Methods of Data Collection and Analysis.
The teaching board of the program is comprised of the Department of Sociology faculty: Vadim Radaev, Alexander Chepurenko, Julianna Tolstova, Leon Kosals, Olga Kuzina, Vladimir Gimpelson, Ashat Kutlaliev, Yana Roshchina and others.
Course Offerings in Economic Sociology (2013-14)
Courses taught in Russian |
Courses taught in English |
Sociology of Markets Authors: Vadim Radaev, Zoya Kotelnikova Applied Analysis of Consumer Markets Authors: Vadim Radaev, Zoya Kotelnikova Analysis of Consumer Expectations Author: Dilyara Ibragimova Consumer Behavior Author: Yana Roshchina Marketing in Financial Organizations Author: Denis Strebkov Advertising Communication Theory and Practice Author: Evgeniya Nadezdina Sociology of Mass Communication Author: Alina Pishnyak |
Applied Labor Market Studies: Comparative Analysis Comparing Societies in Transformation: Trajectories and Systems Sociology of financial behavior of households |
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