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Master’s Programme in Applied Methods of Social Analysis of Markets

Master’s Programme in Applied Methods of Social Analysis of Markets

The program was established in 2005 and aimed at equipping students with knowledge and skills for analysis of consumer markets.  Students are encouraged to combine the theoretical knowledge in the fields of economic theory and economic sociology with the latest methods of sociological data analysis and the practical skills of marketing research.

Theoretical, methodological and applied courses offered for students engaged in the program allow them to choose between academic careers and employment in marketing research.

The ‘Applied Methods of Social Analysis of Markets’ program stands out in its determination to provide students with deep understanding of social basis of contemporary consumer markets.

The program consists of four main blocks of courses.

  • The first block is related to the economic and sociological theory of markets. Its core course is a theoretical introductory course ‘Sociology of markets’. It is followed by courses on consumer behavior and entrepreneurship. Several more courses on labor markets and consumer markets are offered.
  • The second block of disciplines helps students to develop their data analysis skills. There is a variety of courses on collection of quantitative and qualitative data as well as on methods of measurement and data analysis.
  • The third block includes the economic disciplines designed for sociologists. Such courses as ‘Economic analysis of contemporary markets’, ‘Economics of labor and industrial relations’, ‘Financial Markets’ are aimed at broadening the scope of exposure to economic knowledge.
  • The fourth unit is an applied one with the focus on the techniques of marketing research related to consumer behavior, advertising and branding.

The program is a result of collaboration of the faculty from two fields within the Department of Sociology: Economic Sociology and Methods of Data Collection and Analysis.

The teaching board of the program is comprised of the Department of Sociology faculty: Vadim Radaev, Alexander Chepurenko, Julianna Tolstova, Leon Kosals, Olga Kuzina, Vladimir Gimpelson, Ashat Kutlaliev, Yana Roshchina and others.

Course Offerings in Economic Sociology (2013-14)

Courses taught in Russian

Courses taught in English

Sociology of Markets
Authors: Vadim Radaev, Zoya Kotelnikova  
                     
Applied Analysis of Consumer Markets
Authors: Vadim Radaev, Zoya Kotelnikova

Analysis of Consumer Expectations
Author: Dilyara Ibragimova

Consumer Behavior
Author: Yana Roshchina

Marketing in Financial Organizations
Author: Denis Strebkov

Advertising Communication Theory and Practice
Author: Evgeniya Nadezdina

Sociology of Mass Communication
Author: Alina Pishnyak 

Applied Labor Market Studies: Comparative Analysis
Author: Tatiana Karabchuk
Course description

Comparing Societies in Transformation: Trajectories and Systems
Author: Leonid Kosals
Course description

Sociology of financial behavior of households
Author: Olga Kuzina
Course description


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